The traditional media are giving way to event marketing as they are becoming less satisfying in passing message to the target audience. Borne of out of increased competitive pressure faced by business potentials, event marketing has been used as a pull strategy to reach current and potential customers. With its objectives of direct sales and image building, it incorporates elements from all promotional tools. The study, therefore, examined how event marketing could help to harness tourists inflow as a means of improving the dwindling Nigerian economy. To achieve this purpose. Data were collected from 327 respondents in the SouthSouth region of Nigeria, using a set of questionnaire. Testing the hypotheses using Spearman's rank correlation coefficient, the results showed that event marketing impacts positively on Nigeria's tourists inflow. The study concludes that event marketing could be another source of revenue for government. Recommendations were proffered for sustainable growth in the tourism sub-sector which will help in diversifying Nigeria's revenue base in the face of dwindling global oil price.