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  DOI Prefix   10.20431


 

International Journal of Humanities, Social Sciences and Education
Volume 5, Issue 10, 2018, Page No: 49-56

Gender Impact on Female Graphic Designers' Career Satisfaction

Zhao Yue*

Shandong Woman's University, Faculty of Art and Design, University of Lapland, Finland.

Citation : Zhao Yue, Gender Impact on Female Graphic Designers' Career Satisfaction International Journal of Humanities Social Sciences and Education 2018, 5(10) :43-48.

Abstract

According to previous studies on female graphic designers' career development, the majority of female designers hold basic or middle positions in the workplace, and many of them give up design work at a range of development stages for various reasons (Zhao Yue, 2014). Factors such as social contexts, gender stereotypes, education and work environment, and recruitment and retention affect their careers (Trauth, E.M, Quesenberry J.L. and Huang H, 2006); however, other possible factors can also impact their career process. The purpose of this study is to explore the possible reasons for career satisfaction, or lack thereof, in the graphic designers' subconscious, and to explore the connection between the internal and external factors. A case study was conducted in two groups; one group is graphic design students from universities in China and Finland, and another group is from the graphic design workforce in both countries. This paper concludes by describing the impact of female designers' gender consciousness and subconsciousness, cultural differences and career choices, and ideal career life and real career life, and it aims to confirm the inner factors that contribute to female designers' lower positions in the workplace.


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